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IATF 2021

The Intra African Trade Fair took place last week and wow, was it a plethora of new information, networking and next level innovation in business. Our representatives explored the many arenas and indulged in conversations with like-minded business individuals, it was an experience that we would definitely recommend for business owners looking to expand, to diversify their brands or explore possible business/industry crossovers. As its website stated, it was the space and unique opportunity to …

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Making the change work for you

Following on the topic of how working from home has ruined most routines and usual office structures, there are ways to remodel that work environment of how working from home has ruined most routines and usual office structures, there are ways to remodel that work environment in your home no matter the size of your living space. It’s simple yet effective ways that can reset your mindset to focus on the work at hand and …

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Working from home: Pros and Cons

Since the pandemic hit, a lot of what used to be considered the norm has drastically changed, and for many, the adjustment to working from home hit hard, whereas for others it worked out well. Some prefer the easy going nature of working in their slippers and lounge wear, while some preferred the distinct line between work and play and the structure that going into the office provided. No matter the industry, profession or service, …

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Advertising in small business: Yay or Nay?

Following our series on how to start a business, one of the factors we looked into was marketing; the importance of it and the many ways you can put it into action. One of these ways is advertising. So what is the essence of advertising? According to ‘the Principles of Marketing’: Advertising has three primary objectives: to inform, to persuade, and to remind. Informative Advertising creates awareness of brands, products, services, and ideas. It announces …

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Staying the course.

In the last few months, we have undergone a drastic change in the markets. From waiting in queues for hours for food; or trying to survive the petrol price hike. All these factors play havoc with small business because people feel safer with larger brands, so what can you do during the quiet seasons of business? In an article on credibly.com, the author discusses 4 things you can do or make the most of during …

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