How to start a business conversation

If you’re wanting to market or sell something, the awkward area from the greeting to the delivery of your subject can be seriously intense and if not approached or handled well can easily put your prospective client on edge and on guard.

You both know why you have attended the meeting, you know that there are things that need to be discussed and you have your pitch prepared, but what now? Surely there must be a way to lean into the conversation naturally?

Below are some simple yet vital tips on “the proper way to start a business conversation”. It highlights the often over used and less productive ways people address a business conversation and also guides you on the best conversation routes to maximize the limited time you may have with a prospective client.

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