Cancer is the destroyer of homes and people’s livelihoods. It is a harsh, non-discriminative, demolisher of lives, dreams and HOPE. The effects of cancer on society is so large and encompassing that October and November are earmarked as awareness months. October we encourage women to get tested, be alert with changes to their bodies and encourage a solidarity amongst all races and ages with the “Pink Ribbon” campaign. In the same notion, November is No …
Topic 6. Marketing/Sales The final segment in our series is, if not the most important, Marketing and Sales Management. Marketing By definition, a marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company’s value proposition, key brand messaging, data on target customer demographics, and other high-level elements https://www.investopedia.com/terms/m/marketing-strategy.asp The game plan itself is made up a …
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Topic 5. Operating certificates & licenses’/ Tools for business In whichever field of business or industry you decide to work in, you will need to ensure you have the appropriate authorization to do so. This is done by obtaining the relevant certification and licenses’ to ensure effective operational activity. It is achieved differently for each industry, so like you did with Market research, follow the guidelines of a business similar to your field. The same …
Topic 4 – Registration and Compliance On your journey into the small business sector, registering your business will make your operation legal and fully functioning in line with our government and communities in general. So what is included in the registration process and where do you begin? From a South African point of view, SME South Africa has earmarked exactly what you would need, what is priority and what can be done later on in …
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Topic 3 – Finances and Funding There are certain financial elements that should always be considered when endeavoring to start a business. But how do you determine these finances? In the link below, the author discusses some of the factors you should consider as part of start-up costs; https://www.sba.gov/business-guide/plan-your-business/calculate-your-startup-costs The next step would be funding, the types of funding, understanding the benefits and consequences of each type as well as what other options you can …
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